Ratnesh Kumar, a growing growth and social media monetization analyst, talks about Artificial Intelligence in influencer marketing

New Delhi : As the Founder and CEO of Vansh Entertainment, he has noticed positive developments caused by AI in the influencer marketing realm.

A close look around will let people know how things have changed constantly across industries of the world. A closer look will also allow them to see how these changes over the years have been caused by the several developments and tech advent that took place across the world. What entrepreneurs, experts, leaders and other visionaries chose to take from these positive developments have determined how well they have innovated solutions in their business niches. One such talent is a growing artist manager, growth and social media monetization analyst and a versatile talent named Ratnesh Kumar, who has gone beyond being the Founder and CEO of Vansh Entertainment.

Ratnesh Kumar says that there is a heightened presence of Artificial Intelligence (AI) in influencer marketing that he has noticed in the past few years predominantly as an expert in the field with his company Vansh Entertainment (@vansh01_official). He has been noticing positive developments caused by AI in the influencer marketing realm, which he believes was much called for, looking at how most of industries have increasingly sought AI to up their game. 

It has emerged as a boon for marketers, he says, explaining that as AI becomes better at scrutinizing through data and identifying patterns, marketers can leverage this new tech and target influencers more accurately to figure out what content resonates with them the most. AI will also make it easier for brands to find and work with influencers more efficiently, which he says will result in gaining a more engaged audience and better ROI for both brands and influencers, creating a win-win situation.

In a recent Instagram live, Ratnesh Kumar spoke about the same and also pointed out the importance of utilizing AI in influencer marketing. He said that AI could easily automate processes, make recommendations for content, and create customized campaigns for each influencer. He suggested budding influencers to gather a strong understanding of analytics, emphasizing the importance of data for effectively utilizing AI.

Lastly, he spoke about how AI will enable influencers to create more relevant and cost-effective campaigns for their followers.

Wish to hear more from him? Follow him on Instagram @ratnesh25_official.