Zika virus effect: ‘TaTa’ Zica, hello Tiago

NH Bureau Tuesday, 23 February 2016 10:17:22 AM

New Delhi : Zika virus is not just hampering humans with its ill effects; even the upcoming hatchback from Tata Motor faced the heat of it.
The company has said TaTa (way to see off in India) to the old name of their upcoming hatchback Zica, and have replaced it with the trendy Tiago.
The company said it had announced the intent to rename the car "as the right and responsible action following the hardships caused by the virus outbreak across many countries."
The car is expected to be launched in market by March end this year.
"We are delighted with the response and support we have received from our well-wishers across the globe through the Fantastico Name Hunt campaign. We are proud to announce the new name - TIAGO for our next new hatchback," Tata Motors said in a statement.
The name of the car has been decided with a hunt done both outside and inside India.
More than 37,000 car enthusiasts stepped forward with their suggestions.
"Tiago became the chosen name from the final three entries Tiago, Civet and Adore that were opened up for the audience voting," the company said.