Virat Kohli first Indian sportsman to crack Rs 100-crore deal

New Delhi : Indian skipper Virat Kohli has become a first sportsman from India to crack over Rs 100-crore deal from a single brand. 

Mr. Kohli has struck an eight-year deal with sports lifestyle brand Puma worth about Rs 110 crore; with this he will be a part of the brand as global ambassador.

Apart from him sportsmen like Usain Bolt, Asafa Powell, Asafa Powell and others also represent brand globally.

"It's a privilege to be part of a great list of athletes that Puma has. Not just today's icons like Usain Bolt but also the brand's rich history with Pele, Maradona, Thierry Henry and others," Kohli told TOI.

"Both Puma and I are committed to a long-term partnership. I am impressed by the way Puma has gained popularity and market leadership in India in a short period of time," he added.