Sony to drop Xperia mid-range, focus on high-end flagship smartphones

NH Bureau Thursday, 25 May 2017 12:05:21 PM

Sony to discontinue Xperia mid-range series, focus on flagship devices

New Delhi : Sony Mobile is now all set to discontinue its mid-range Xperia line up of smartphones with plans to focus only on flagship devices.

With the decision mid-range smartphones like the Xperia XA1 and XA1 Ultra will go off from the markets; while devices like Xperia XZ Premium and XZs will remain available.

"Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products with technologies that only Sony can deliver," the company said in a blog post.

The company will also only focus on markets, where it can leverage its brand strength including territories such as East Asia, APAC, Middle East and Europe.