Royal Enfield's first electric bike: Future is here
Delhi : The fact that Royal Enfield is developing a variety of electric motorcycles for both home and foreign markets is no news. Previously, Siddhartha Lal, Managing Director at Eicher Motor, released some information and posted prototype photographs online. He has reiterated that electric vehicles will be a key component of the brand's future goals.
Contrary to some of the other major two-wheeler manufacturers, Royal Enfield may not create a distinct standalone corporation to manage its electric vehicle business. The firm, situated in Chennai, has been investigating all of its alternatives. Lal recognized that EVs will eventually be the growth engine for Royal Enfield and Eicher Motors in a recent earnings call.
In order to create a "gorgeous and disruptive motorcycle," according to B Govindarajan, CEO of Royal Enfield, the company is presently shortlisting supplier partners for battery management systems, controllers, and electric motors. The majority of the allocated capital expenditure of Rs. 1,000 crore is anticipated to go to the zero-emission vehicle industry as well.
As test mules are already operating, a new team of engineers has also been hired to quicken product development and other tasks, according to Govindarajan. According to the release schedule, the first electric motorcycle from Royal Enfield will be available in around two years. Royal Enfield is focused on bringing a "totally disruptive" product in addition to accelerating development.
Before moving production to a new manufacturing site in Cheyyar, Tamil Nadu, Royal Enfield is getting ready to put out 1 to 1.5 lakh electric motorcycles from its current production facility. Numerous 350 cc, 450 cc, and 650 cc motorcycles are in the works by RE, and a new line of 440 cc and 750 cc models is also rumored to be in the works.
In light of the increasing competition in the middleweight category, Lal said that his brand will be content with an 80% market share rather than a 90% market share. In collaboration with Hero MotoCorp, Harley-Davidson recently unveiled the X440, while the Bajaj/Triumph Speed 400 is already a front-runner for the year's best motorcycle.
