Tata launches Altroz XM+ new variant of its hatchback
New Delhi : In a bid to compete with new generation Hyundai i20, Tata Motors has officially announced a new version of its recently launched hatchback Altroz.
The new XM+ variant of the premium hatchback has been launched in India for a price tag of Rs 6.6 lakh (ex-showroom). The newly launched XM+ variant will be available in four colours - Downtown Red, Avenue White, High Street Gold and Midtown Grey.
With this new variant, the carmaker is trying to provide high-end features to its customers at a competitive price. The XM+ variant will include a host of features like 7-inch touchscreen infotainment with Apple Car Play & Android Auto connectivity, steering mounted controls, voice alerts, voice command recognition, remote foldable key, 16-inch wheels and more.
Based on the Impact design 2.0 philosophy, the Tata Altroz is the first product from Tata Motors developed on the ALFA architecture.
Commenting on the introduction of this new variant, Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, "In alignment with our New Forever philosophy of maintaining the momentum of consistently bringing new and exciting products to our customers, we are delighted to announce the launch of the XM+ variant of the Altroz. With the Altroz, we have not only raised the bar in the premium hatchback segment but also created a new benchmark for safety in the industry. We are confident that the introduction of the XM+ variant will further strengthen the appeal of the Altroz by giving customers an option to experience a variety of premium features at an extremely attractive price."