Lockdown 2.0: Zomato, Swiggy see boost in business
New Delhi : After initial hesitations, the people are now opting to buy essentials from the major delivery applications like Zomato and Swiggy amid coronavirus lockdown, a report said.
Coronavirus pandemic first impacted negatively on the brand as people refrained from ordering food and essentials from outside or online apps, resulting in a declining business for the associated companies.
The survey, conducted by YouGov, an Internet-based market research and data analytics firm, showed that between March 15-April 16 this year, Zomato witnessed a weakening customer base from 46.3 to 41.7 whereas for Swiggy, the scores were from 48.8 to 42.4.
To combat the crisis, both Zomato and Swiggy opted for no contact delivery and even introduced sale of essential items.
The ‘Buzz’ score for Zomato saw a rise from 47.5 to 50.6 between March 15 to April 16. For the same time period, after an initial slump, the scores for Swiggy stabilised, with a marginal increase from 50.6 to 51.0.
Even impression (whether one has a positive/negative impression of a brand), which took a hit initially, recovered after the introduction of these measures, up by 1.5 and 2.1 points, respectively, for Zomato and Swiggy.