Avengers Endgame to break screening rules in India, run 24x7
New Delhi : With a million tickets sold already, cinema hall owners are leaving no stone unturned to maximise their profits with the release of Avengers: Endgame. A report in Bollywood Hungama says that the upcoming Marvel mammoth will be screened 24x7 in India.
According to a news report, a multiplex chain has got permission to screen the movie post midnight throughout India. As per Indian laws, a movie screening cannot start after midnight; but it looks like Avengers is going to bend the rule.
A source from a multiplex chain told Bollywood Hungama, “The permission came through today and we were informed of the same verbally. The permission however is given only for Avengers: Endgame. We are now sitting down to chalk the programming for these post-midnight shows. However, as of now we are planning to have these shows only in A-tier cities and especially in IMAX and 4DX versions.”
The news report also mentioned that the booking for 3:20 AM show has been opened in Mumbai’s Carnival IMAX in Wadala.
Ticket booking app BookMyShow has witnessed a record advance ticket sale with one million tickets sold in just over a day. The app witnessed a peak of 18 tickets per second, even before the film releases in cinemas on April 26 in India in English, Hindi, Tamil and Telugu.
The film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson and Brie Larson, amongst others. It releases on Friday, April 26.