Shah Rukh Khan to represent Myntra in new advertising campaign

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Shah Rukh Khan to represent Myntra in new advertising campaign (Image:
Shah Rukh Khan to represent Myntra in new advertising campaign (Image:

Delhi : The superstar Shah Rukh Khan has been taken on by Myntra, the Flipkart-owned fashion, beauty, and e-commerce platform, as the face of its forthcoming End of Reason Sale, a bi-annual event.

"His appeal crosses borders and connects with admirers everywhere. Shah Rukh Khan is well-positioned to increase brand awareness for Myntra during the upcoming sale, an event that provides access to the best in fashion, beauty, and lifestyle, the company said in a statement. "Shah Rukh Khan's impeccable fashion sense and his innate ability to connect with audiences across all age groups—from Gen-Z to millennial—as well as geographies—from metro to tier 2 and beyond. In June, the sale will start.

As a result of this affiliation, The Khan will appear in several commercials. His enthusiasm for assisting customers in making excellent fashion decisions during this sale is captured in the brand ad. Khan will interact with customers while bolstering the brand promotion with his presence. Prior to it, the campaign will be promoted on multi-media platforms.

The event will definitely reach new heights of glitz, flair, and excitement thanks to this partnership, said Sunder Balasubramanian, the company's chief marketing officer: "We are happy to have Shah Rukh as the face of the sale. He is one of the exclusive group of legendary public figures whose appeal is age- and gender-neutral. Everyone loves him, which perfectly fits the purpose of this occasion.

"For me, fashion has always been a method to express myself. It is a means of embracing one's distinctive sense of style and making a statement that accurately captures your character. As they prepare for the sale, I am eager to work with the team and do my part to help fashion aficionados throughout the nation have an outstanding experience, the Bollywood actress added.