Govt drafting new consumer protection act with stricter guidelines against misleading ads: PM Modi

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PM Modi
PM Modi

New Delhi : Prime Minister Narendra Modi on Thursday announced that the government is drafting a new consumer protection act, which will include stricter guidelines on misleading ads. 

Addressing the inaugural ceremony of the international conference on consumer protection for east, south and southeast Asian countries in New Delhi, PM Modi said that consumer protection is enshrined in Vedas and is a major focus of his government's policy. 

"In our vision for a new India, we want to move ahead from only consumer protection towards best consumer practices and consumer prosperity. The focus is on consumer empowerment and ensuring consumer faces no difficulties," the PM said. 

PM also highlighted the importance of an effective grievance redressal systems in a democracy, "We are integrating technology and ensuring stronger grievance redressal mechanisms," he said. 

It is for the first time an international conference on consumer protection is being organised by India for countries of the region. 

The two-day conference is based on the theme 'Empowering Consumers in New Markets' against the backdrop of the new UN guidelines on consumer protection calling for greater international cooperation, and will provide a platform to discuss and deliberate upon different aspects of consumer protection, an official statement said. 

"(It is) aimed at shared learning and will explore a way forward for enhanced regional cooperation on the subject," it said.

A total of 22 countries from east, south and southeast Asia, which account for a majority of the global consumers and share common challenges and experiences, are participating.