adidas India and Real Kashmir FC announce partnership
New Delhi : Sports apparel manufacturer adidas India on Monday announced its partnership with Real Kashmir Football Club (RKFC), the first team from the valley to qualify for the countrys top tier I-League.
Real Kashmir FC has been rewriting the story of the valley by aspiring to bring a positive change to the state. The club earned a promotion to the 2018-19 I-League in only two years of its inception, with a victory over Hindustan FC in 2017-18 I-League 2nd Division.
Speaking on this partnership, Managing Director of adidas Group, India, said: "Through sport, we have the power to change lives and the Real Kashmir team is a great example of this. Real Kashmir and its players have shown dedication and perseverance under difficult circumstances and we are proud to support them as they create history".
Co-owner of the club, Shamim Meraj said: "At Real Kashmir, adidas is not just a sponsor.
It is the first global believer in the talent and passion of RKFC. adidas is our partner, and truly an integral part of RKFC and through that of Jammu and Kashmir."