Unless we experiment, we cannot grow creatively: Abhinay Deo

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Mumbai : "Delhi Belly" fame director Abhinay Deo says he loves experimenting with subjects in his films and believes that it is the best way to grow as a creative person.

"I think we have to explore (new things) as creative people because Bollywood is the largest film industry in the world, and we are making films on the same subject again and again, at times to play safe, to earn good business. But unless we experiment, we cannot grow creatively. Audience will not get the chance to watch new things," Deo told IANS here.

"We have the talent, the audience and opportunity," added the filmmaker, who is slowing making his mark in the film industry with his black comedy movies.

Coming from the advertisement background, Deo believes that television has a great viewership as a majority of population that does not go to theatres, watches films on the medium. Now that his last released film "Blackmail" is set to beam on the small screen on Sony Max on Saturday, he feels it will get a new life.

"I know there are many ad films that get popular because of TV. I think people will enjoy watching the film on TV as much as they did at the theatre."

"Blackmail" features Irrfan Khan and Kirti Kulhari.

Upon its release, the film did not get impressive numbers according to the box office report. However, Deo says it had actually made profit.

"Our film was made in around Rs 10 crore and it earned around Rs 30 crore... How come the film is not a successful one? Is 100 (Rs 100 crore) a scale? I think it is about marketing. There are films that have done Rs 100 crore business, but were made in Rs 80 crore. Then how come that is a profitable film?" he asked.

"I think people only see one side of the spectrum -- only how much money it made, not the money which was invested," he added.