Zomato to end its grocery delivery service from September 17 onwards

New Delhi : Online food delivery service Zomato has announced to end its grocery delivery service from September 17 onwards amid gaps in fulfilling the orders, leading to poor customer service experience.

The company, on the other hand, believes that an investment in Grofers will yield better results for Zomato.

In an email to its grocery partners, Zomato told PTI that the company wants to terminate its pilot grocery delivery service soon as it doesn't think the current model is serving them the best way possible to deliver service to their customers.

The email mentioned that the company believes in delivering the best services to their customers and under the current model that is being compromised. Zomato made it clear that the company wanted to scrap its pilot grocery delivery service from September 17, 2021. A Zomato spokesperson, too, accepted that the company wanted to shut its grocery delivery service and, as of now, had no plan to run any other form of grocery delivery on its platform.

Grofers, on the other hand, promises grocery delivery in just 10 minutes. So, Zomato believes that its investment in the company will help generate better outcomes for the shareholders. Zomato has said to have invested $100 million in Grofers, which is around Rs 735 crores.