With diverse flavours Kerala Coffee steals the spotlight at India International Trade Fair 2023
New Delhi : NMDC, the prestigious cooperative enterprise of the Government of Kerala, is making headlines at the India International Trade Fair (IITF) in 2023. From Kozhikode to Wayanad, NMDC's exceptional collection and marketing of agricultural and hill produce, coconuts, copra, and more has won wide appreciation. But among all these, Wayanad's robusta coffee has become the most popular.
Wayanad Monsoon Robusta: GI Tag
Expressing pride in their participation, Reeesh, Factory Manager, NMDC Kerala, said, “Another variety is filter coffee. It is a combination of monsoon robusta (80%) and monsoon Arabica (20%). The next variety is blended coffee and it is 40% coffee. % Chicory is blended coffee."
Our stall at IITF serves as a testament to NMDC's commitment towards quality and innovation in agriculture and allied sectors. The focus of the program is on NMDC's premium coffee range, especially Wayanad Monsoon Robusta, a Geographical Indication (GI) tagged product. All visitors are enthralled by our diverse coffee offerings, reinforcing NMDC's commitment to excellence.
Visitors visiting NMDC's stall at IITF are enjoying a variety of coffees. Which includes 200 gram packet of roasted coffee beans, 200 gram packet of pure coffee and 100 gram packet of coffee powder. The huge demand underlines NMDC's ability to provide exceptional products that consumers love.
Coffee lover Rabindra Jha purchased Wayanad Coffee. He said, "My kids liked this coffee from Wayanad very much. So today we bought it. I am getting a variety of coffee here. This is a very good stall where fresh and good coffee is available. I am very happy with the people. I appeal to you to support this initiative of Kerala Government and enjoy great coffee.”
Nitin Ranjan of Noida also purchased this coffee from Kerala. He said, "Everyone in my family is a coffee lover. I have bought two different types of coffee for them today. We are getting the taste of authentic Kerala coffee in Delhi. This is a very good stall."
NMDC's presence at IITF is in line with its trust, quality assurance and excellent service. The Co-operative Society's commitment to continuous improvement initiatives, innovative solutions leveraging technology and proven expertise is driving them towards a larger vision of integrating over 172 registered products of various Co-operative Societies.
As NMDC continues to shine at IITF, Delhi, the cooperative is dedicated to bringing the best agricultural products including the prized Wayanad Monsoon Robusta Coffee to consumers across the country.
