India’s Cricket Stars Turn the Pitch into a Luxury Watch Showcase — Unscripted, Unsponsored, Unmissable
New Delhi : Luxury watches are emerging as an unexpected but visible trend across India’s cricket circuit, with top players increasingly sporting high-value timepieces during matches — independent of brand endorsements.
What began as sporadic appearances has now evolved into a consistent style statement, as cricketers use watches to express personal taste, status, and individuality. The shift signals a broader intersection of sport, luxury, and self-branding — playing out organically on some of the country’s most-watched platforms.
Leading the trend is Hardik Pandya, who has been seen wearing two distinct high-end timepieces across matches — the Richard Mille RM 35-02 Baby Blue (approx. ₹3.9 crore) and the Richard Mille RM Alexis Pinturault White Carbon (approx. ₹3.62 crore), both known for their performance engineering and ultra-lightweight design.
At the same time, Suryakumar Yadav has been spotted wearing the Patek Philippe Nautilus Brown Gold, underscoring a preference for classic, investment-grade luxury.
In contrast, younger players are also bringing emerging Indian brands into the spotlight. Arshdeep Singh has been seen wearing the Rotoris Astonia Sports Circuit Blue (₹32,000), while Axar Patel has opted for the Rotoris Astonia Dusk Gold — signalling a growing mix of global luxury and homegrown design on the field.
Industry observers note that this shift reflects the evolving personal branding of athletes, where off-field aesthetics are becoming as intentional as on-field performance. With increased broadcast visibility and social media amplification, these choices are now reaching wider audiences, influencing consumer perception and aspiration.
From multi-crore statement pieces to accessible design-led watches, what players choose to wear is no longer incidental — it is increasingly part of their public identity.
