BCCI officially ends title sponsorship deal with Vivo for IPL 2020: Report
New Delhi : Resting all speculation, the Board of Cricket Council in India (BCCI) has officially suspended the title sponsorship with Vivo for upcoming season of Indian Premier League (IPL) 2020. Vivo had signed a deal with BCCI in 2017 for a term of five years and had paid the whopping amount of Rs 400 crores for the title sponsorship.
"The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020," the release stated.
The decision does not come as a surprise, as there were reports which claimed that company wanted to pull out their name from the title sponsor of the upcoming tournament, considering the sentiment of Indians towards Chinese products and companies.
India has recently banned 59 Chinese application amid stand-off between Indian and Chinese troops at Galwan Valley in eastern Ladakh.
It has also been reported that Vivo will return as the title sponsor of the tournament in 2021 and will continue till 2023.
The major challenge for BCCI now is that they will have to find a new title sponsor for the tournament. And this must be done in a very short interval of time as the event has already been scheduled for commencement from September 18 in UAE.