Apple overtakes Samsung to become world’s number one smartphone brand in 2023

New Delhi : Samsung has remained one of the biggest smartphone brand for more than a decade. But now, its reign has come to an end with Apple overtaking it to become the number one smartphone brand in 2023.

The iPhone maker shipped 234.6 million smartphones and acquired a 20.1% share of the market.

According to the figures released by market research firm IDC, Samsung shipped 226.6 million galaxy smartphones in 2023, which is 19.4% share of the market. That's a 13.6% drop compared to its shipments from 2022 (262.2 million). While the year was not great for Samsung, the smartphone business went profitable for the company thanks to high-end smartphones like Galaxy S23, Galaxy Z Flip 5 and Galaxy Z fold 5.

The company is launching its brand new flagship smartphone Galaxy S24 and believes that it will be shipping it more than Galaxy S23 series. Later this year, company is also scheduled to launch improved Galaxy Z flip 6 and Galaxy Z fold 6.

It must be noted that while the smartphone market declined by 3.7%, Apple registered a significant growth in its shipments with the launch of its latest smartphone iPhone 15.

Xiaomi was the third biggest smartphone brand in 2023 with 12.5% of the market share.