Confirmed! Whatsapp to run ads on status in 2020
New Delhi : Now confirmed, WhatsApp will be rendering ads for the first time on its platform from 2020. And the process will start from Status page.
At a Facebook Marketing Summit in the Netherlands, Facebook revealed a 2020 launch date for WhatsApp Status ads.
"WhatsApp will bring Stories Ads in its status product in 2020," tweeted Olivier Ponteville who attended the conference this week.
It was first reported in October last year that the Facebook is working on including an ad platform on the social media application.
WhatsApp's "Status" feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.
"WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future," fan-site WABetaInfo that tests Whatsapp features early tweeted.
Though the idea of monetising the application was not supported by the original founders of the application, leading them to quit for not accepting Mark Zuckerberg's plan.
One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. "Targeted advertising is what makes me unhappy," Acton said.