Xiaomi becomes No. 1 smartphone brand globally, leaves Samsung behind
New Delhi : For the first time in history, Xiaomi has surpassed Samsung and Apple to become the No. 1 smartphone brand globally, a Counterpoint Research report showed on Thursday.
The smartphone sales grew by massive 26 per cent in the month of June, making it fastest-growing brand for the month.
Xiaomi was also the number two brand globally for Q2 2021 in terms of sales, and cumulatively, has sold close to 800 million smartphones since its inception in 2011, according to Counterpoint Research’s Monthly Market Pulse Service.
“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East and Africa,” said Research Director Tarun Pathak.
“In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints,” he added.
Meanwhile, China's market went up by 16 per cent in June.
It should be noted that due to ongoing coronavirus pandemic, the production of Samsung has also been hampered due to which the sales figures have come down. The benefit was passed to Xiaomi.