Aarogya Setu app crosses 100-million user mark in 41 days
New Delhi : Aarogya Setu application was launched on April 2 and since then more than 100-million registered users have downloaded it. The application has been getting negative attention from the critics due to privacy concerns which the government had been defending since first day.
The application, which was used on voluntary registration, has now been made compulsory at various work places. It has been released by policy think-tank NITI Aayog in association with a team comprising citizen volunteers and government agencies.
On Wednesday, NITI Aayog CEO Amitabh Kant tweeted the information that the application has crossed the milestone of 10 crore users within 41 days. There is also an in-app banner that declares the 10 crore user milestone — "10.02 crore Indians are using Aarogya Setu app."
Interestingly, around 50 lakh people had downloaded the application within three days of the launch of the application.
Mandatory use — the key behind its success?
By crossing the mark of 10 crore users in less than one-and-a-half months of its launch, the Aarogya Setu app has become one of the fastest growing apps worldwide. However, gaining that success was not as difficult for the Aarogya Setu team as for any commercial app development company as the app received personal appeals from Prime Minister Narendra Modi during his public addresses. It also started evolving from being a voluntary solution to mandatory.
The government has made it compulsory for all private and government employees to have the Aarogya Setu app installed on their phones. “It shall be the responsibility of the head of the respective organisations to ensure 100 percent coverage of this app among the employees,” one of the recent guidelines released by the Ministry of Home Affairs reads.