Airtel brings Rs. 597 plan with unlimited voice calls, 10GB data: A challenge to Jio
New Delhi : Now, it’s a punch from Bharti Airtel! The company has launched a new recharge pack worth Rs. 597 for its customers in various circles. It’s an effort to beat the heat of rivals such as Reliance Jio. Here are the benefits you can enjoy if you are an Airtel subscriber.
The new Airtel Rs. 597 is offering voice calling benefits and plan validity comes with 168 days. Apart from calling, it is also offering some data benefits. However, this offer is reportedly available only for select subscribers in a few regions and it may take some time for pan India rollout.
Under this new recharge plan, Airtel is offering unlimited voice calls without any FUP limit, for 168 days, TelecomTalk reports. Additionally, the company is said to be offering 100 SMS messages per day for the validity period. When it comes to data benefits, Airtel users will reportedly only get 10GB of data for the entire period. The data benefits under the plan are quite less when there are other plans in the market that come with a higher amount of data. However, it seems that Airtel is only targeting users who require unlimited voice calling for a longer validity period.
It must also be noted that the Airtel Rs. 597 pack is the second such long-term plan for its prepaid users. The operator had previously rolled out a Rs. 995 recharge pack that offers unlimited voice calls, 100 SMS messages per day, and 1GB 3G/ 4G data per month (total 6GB), with a validity of 180 days or around six months. While the Rs. 597 plan appears to be a better option than Rs. 995 pack, the latter is only applicable in major telecom circles in India.
It is likely to believe that Airtel's Rs. 597 plan will compete with Jio's Rs. 999 recharge pack. Under the long-term plan, Jio offers unlimited voice calling and 100 SMS messages per day benefits as well. However, the Jio plan comes with 90 days validity, but offers a total of 60GB 4G data. Also, the Jio plan is available in the open market.
With the new recharge pack, Airtel is directly attacking Reliance Jio's long-term prepaid plans. Let’s see how the competition moves on!
