Elon Musk plans on launching subscription model for ad-free Twitter
New Delhi : Elon Musk is back again with a new plan on making the revenues grow for his newly acquired company Twitter. In a series of tweets, he mentioned that the company will soon be launching the subscription model which will allow users to have a less ad and also ad-free experience on Twitter.
The new announcement comes at a time when the social giant is facing a huge economic uncertainty since Elon Musk took over the company in October 2022.
"Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks," Musk posted to his Twitter account Saturday.
And for those who choose it, "there will be a higher priced subscription that allows zero ads," Musk added.
If this is implemented then it will among the biggest changes in the Twitter business model. So far, the company has been relied on targeted advertising to generate revenue.
After taking over the company, Elon Musk had fired around 7500 employees from the company.
Musk said his strategy was to massively reduce costs while building up revenue, and that a new subscription service called Twitter Blue, which grants users a sought-after blue verification tick for a fee, would help reach that goal.
Twitter Blue services have been made available in the United States, Canada, Britain, New Zealand, Australia and Japan.