Samsung unveils new OLED smart TVs in India with pricing starting at Rs 1.7 lakh

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Samsung unveils new OLED smart TVs in India with pricing starting at Rs 1.7 lakh (Image:
Samsung unveils new OLED smart TVs in India with pricing starting at Rs 1.7 lakh (Image:

Delhi : Samsung has expanded its foothold in the market for smart TVs by introducing a new line of OLED TVs in India. All of the new OLED TV models, according to Samsung, are made in India and have a 4K Neural Quantum Processor. The line consists of two smart TV models, the S95C and S90C, with starting costs of Rs 1,69,990.

Samsung announced during the unveiling that its new OLED TV line is the first in the world to have received approval from PANTONE for accurate portrayal of 110 skin tone tones and 2,030 Pantone colours. Additionally, the TVs include a smart EyeComfort Mode that intelligently changes the brightness level according on the ambient light levels.

"We are pushing the boundaries of innovation with our new range of OLED TVs," stated Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India, in response to the introduction. Neural Quantum Processor 4K and OLED screens have been used to improve OLED TVs, resulting in remarkable image quality. We will be able to further solidify our position as market leaders in the premium TV space with the introduction of new OLED TVs.

Samsung OLED TV price and availability

Samsung has unveiled its newest OLED TV lineup, which consists of the S95C and S90C models. Both series come in three sizes: 77 inches, 65 inches, and 55 inches. The series' starting price is Rs 169,990. Customers may buy these TVs online and at reputable retail locations in India.

Additionally, Samsung has made a unique offer available to interested buyers. Through popular bank credit cards, buyers can receive cashback on their purchases of up to 20%. Additionally, there are EMI options beginning at Rs 2,990. Additionally, a 2-year guarantee is included with every OLED TV model.

Specifications for the Samsung OLED TV range

With the Neural Quantum Processor 4K, Samsung has revealed its newest line of OLED TVs, providing an exceptional entertainment experience. This cutting-edge processor analyses content scene by scene using AI-based algorithms, producing images with astounding detail and brightness. Utilising HDR OLED+ technology, each picture is further improved, allowing viewers to fully immerse themselves in the finest elements of each scene.

Notably, the new Samsung Smart TV line has also been acknowledged as the first in the world to gain PANTONE approval. Samsung claims that the display would provide users with a totally immersive and realistic visual experience by accurately representing 2,030 Pantone colours and 110 skin tone tones. A smart EyeComfort Mode that automatically changes the TV's brightness level based on ambient light, enhancing image quality for pleasant viewing in any setting, is another feature of the line.

With wireless Dolby Atmos and OTS+ technology, Samsung's OLED TV line provides an immersive audio and visual experience. By offering an image that spans the whole screen, the Infinity One Design enhances immersion even more and increases the viewing area.

The attachable one connect box from Samsung provides a clutter-free setup by neatly tucking away cords and reducing visual distractions. A solar-powered remote that comes with simple keys is also offered for convenience. According to Samsung, this battery-free remote may even be charged by electromagnetic waves released by various household appliances, such as WiFi routers, or by interior illumination.

Gamers will also find a variety of features in the Samsung OLED TV line that will improve their gaming experience. The Motion Xcelerator Turbo Pro successfully eliminates input latency and motion blur while delivering clear graphics and fast gaming performance. Gamers can anticipate an exciting and immersive gaming experience with a 144Hz refresh rate and extra features like Game Bar, Mini Map Zoom, and Virtual Aim Point.

A built-in IoT hub with a peaceful onboarding function and IoT-enabled light and sound sensors is also included in the new line of OLED TVs, giving consumers easy integration and management over their smart home appliances.