Sony Alpha 9 Mark 3: Where speed meets global shutter excellence

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Sony Alpha 9 Mark 3: Where speed meets global shutter excellence (Image: sony.com)
Sony Alpha 9 Mark 3: Where speed meets global shutter excellence (Image: sony.com)

Delhi : Sony has officially introduced their newest professional photography jewel, the Sony Alpha 9 Mark 3 (model number: ILCE-9M3). With its revolutionary features and performance capabilities, this flagship full-frame mirrorless camera represents a significant leap in photography technology, poised to revolutionize the industry. The Alpha 9 Mark 3 camera is currently available for pre-order through a variety of authorised Sony retailers beginning November 8, 2023. The suggested retail price is $5,999.99 USD, $8,299.99 CAN, and 44,999 RMB. Furthermore, the Sony A9 Mark 3 can make full use of the recently released 300mm F2.8 G Master OSS lens.



To summarise, the Sony A9M3 is a testimony to Sony's dedication to pushing the frontiers of photographic innovation, designed to enable professionals to capture every spectacular moment with unrivalled speed and precision. A groundbreaking full-frame global shutter picture sensor, a world first for cameras, is at the core of the Sony Alpha 9 III. This incredible sensor enables the Sony A9M3 to reach an unbelievable rate of about 120 frames per second in high-speed continuous shooting, all while eliminating the dreaded "jelly effect" and the annoyance of black displays.

With an approximately 24.6-megapixel Exmor RS CMOS sensor and the new BIONZ XR image processor and built-in cache, this camera enables uninterrupted shooting, allowing professional photographers to capture those split-second, crucial moments with ease. The Sony A9M3 features an AI-powered CPU for real-time identification and tracking during both video and picture shooting, with 759 phase detection AF points covering an amazing 95.6% of the frame range. It offers uncropped 4K 120p high-frame-rate video recording, as well as high-resolution 4K 60p films with 6K oversampling.

The Sony A9M3 further enhances its capabilities by doubling the data transmission rates of its predecessor, the A9M2. It uses 5GHz connectivity to ensure fast and stable transfers for news, sports, and studio photographers that want quick FTP transfers. It also has two card ports that enable CFexpress Type A and UHS-II high-speed SD memory cards, giving pros more storage options. Sony's Alpha 9 Mark 3 is precisely built, from its sensor innovation to its appearance, button arrangement, and menu operations, all targeted to professional photographers' needs. The camera's high-speed global shutter technology, excellent autofocus and video capabilities, and seamless networking choices elevate it to the forefront of professional imaging.