Maruti unveils Invicto, its most premium car, starting at ₹24.79 lakh

NH Bureau Thursday, 06 July 2023 08:23:46 AM

Maruti unveils Invicto launched at ₹24.79 lakh (Image: Twitter/NexaExperience)

New Delhi : Maruti Suzuki India, in partnership with Toyota Kirloskar, has unveiled its latest premium offering, the Invicto. This new model, priced at ₹24.79 lakh, marks Maruti's foray into the luxury car segment. The Invicto is essentially a rebadged version of the Toyota Innova HyCross MPV, which made its debut last year.

The collaboration between Maruti and Toyota began in 2016 and was officially formalized in 2019. In a joint statement, the two companies expressed their commitment to establishing long-term cooperation in various areas, including electric vehicle technology and autonomous driving.

The Invicto is available in three variants: Zeta+ (7 seater), Zeta+ (8 seater), and Alpha+ (7 seater). The pricing ranges from ₹24.79 lakh for the base model to ₹28.42 lakh for the top variant. The middle variant is priced at ₹24.84 lakh. Additionally, customers have the option to subscribe to the Invicto at a monthly cost of ₹61,860.

Featuring four color options, including Nexa Blue and Mystic White, the Invicto will become the eighth addition to Maruti's prestigious Nexa line-up. This premium car will be sold exclusively through the Nexa retail network, solidifying its position as the flagship model from Maruti.

Under the hood, the Invicto boasts a powerful 2.0-litre petrol engine coupled with a hybrid motor. The petrol engine is expected to deliver 172bhp of power and 188Nm of torque. The sole transmission option available is an e-CVT unit.

Maruti Suzuki India has been experiencing significant growth in the SUV segment and aims to expand its market share further. Shashank Srivastava, a senior executive at Maruti, stated that the company is anticipating a 24% growth in its SUV segment and expects new launches to contribute to the overall volume growth.

In June, Maruti Suzuki India's domestic passenger vehicle sales witnessed a year-on-year increase of 8.5%, with overall sales reaching 133,027 units. Notably, the company's utility vehicle sales more than doubled compared to the previous year, according to a report by Reuters.