Ishrath Nawaz – The Visionary Founder of Kabrandco Revolutionizing Branding
New Delhi : In the ever-evolving world of branding and marketing, only a few leaders manage to leave a lasting impact. One such name is Ishrath Nawaz, the founder of Kabrandco, a company that has redefined brand engagement through innovative campaigns and strategic storytelling. With a deep understanding of consumer behavior and an unmatched ability to turn insights into action, Ishrath has helped major brands achieve unprecedented success.
Revolutionizing Recruitment: Bringing Back the Best
One of Kabrandco’s most remarkable campaigns was for a major electronics firm struggling with recruitment. Instead of following traditional hiring practices, the campaign played on workplace nostalgia—an emotion that binds employees to their previous workplaces. The company reached out to former employees, individuals who already understood the system inside out, and invited them to return.
The results were extraordinary. The campaign was so effective that the company met its recruitment goals in the first phase itself, eliminating the need for a third phase and only partially executing the second. It was a testament to Ishrath’s deep understanding of emotional branding and how personal connections can drive business success.
Winning Hearts to Win Awards
Another striking example of Kabrandco’s strategic brilliance was helping a client retain its prestigious "Great Place to Work" award. The campaign encouraged employees to share their experiences and showcase the opportunities the company had provided them. While it appeared organic, every participant was carefully selected to represent different segments of the organization, ensuring that voices from under-represented sections were heard.
This meticulous planning paid off. When it was time for employees to cast their votes, they naturally supported a workplace that had acknowledged and celebrated their contributions. As a result, the company retained its award, reinforcing its position as a leading employer.
From Media to Munching: Making Snacks an Experience
For a major Indian media brand entering the snacking industry, Kabrandco flipped conventional marketing wisdom on its head. Instead of simply positioning the snack as a complement to entertainment, they turned the snack into entertainment itself.
Magicians were brought in to perform tricks with the snack, while beatboxers transformed the packaging into a musical instrument. The campaign was a viral sensation, driving the product to top sales rankings. Unfortunately, distribution challenges forced the company to scale back, but the campaign’s creativity and impact remain an industry benchmark.
The Mind Behind the Magic
At the heart of these game-changing campaigns is Ishrath Nawaz, a leader who believes that marketing is not just about selling a product but about crafting an experience. His ability to see beyond the obvious and execute campaigns that resonate deeply with audiences has made Kabrandco a force to be reckoned with in the branding world.
From redefining recruitment strategies to helping brands create emotional connections, Ishrath Nawaz continues to push the boundaries of what is possible in marketing. His journey is an inspiration to those who believe in the power of ideas, proving that with the right vision, brands can do more than just sell—they can create lasting memories.
