Triumph and Bajaj collaborate to launch Scrambler 400 and Speed 400 bikes
Delhi : In a strategic partnership, Bajaj Auto and Triumph Motorcycles have joined forces to launch two new bikes, the Bajaj x Triumph Scrambler 400 and Speed 400. The bikes are set to be available for purchase from the second half of July. This collaboration aims to expand the reach of the Triumph brand into untapped markets and attract a younger generation of riders.
Impressive Features and Performance
Both the Scrambler 400 and Speed 400 bikes are equipped with a 6-speed gearbox and a powerful 400 CC single-cylinder engine capable of producing 8000 RPM and 37.5Nm of torque. These features ensure an exhilarating riding experience for enthusiasts. With their unique design and performance capabilities, the bikes uphold the legacy of the Triumph brand.
Pricing and Availability
While the cost of the Scrambler 400 will be announced at a later date, the Speed 400 is priced at INR 2.33 lakh. As an exclusive introductory offer, the first 10,000 customers will have the opportunity to purchase the Speed 400 at a special price of INR 2.23 lakh. This limited-time offer presents an attractive proposition for motorcycle enthusiasts looking to own a Triumph bike.
Manufacturing and Market Focus
Bajaj Auto will undertake the manufacturing of the Scrambler 400 and Speed 400 in India, catering to the domestic market. Additionally, Triumph Motorcycles will independently produce these bikes in Brazil and Thailand to meet the demands of the global market. This dual manufacturing approach ensures efficient production and delivery of the bikes to customers worldwide.
A Commitment to Authenticity
Rajiv Bajaj, the managing director of Bajaj Auto, emphasized the importance of maintaining the authenticity and uniqueness of the Triumph brand. By offering distinct bikes with the Triumph name, the collaboration aims to cater to the preferences of consumers who value individuality and want different experiences with their motorcycles.
With the introduction of the Scrambler 400 and Speed 400 bikes, Bajaj Auto and Triumph Motorcycles are set to captivate riders with their exceptional performance, innovative design, and a commitment to delivering true Triumph experiences. The launch of these bikes represents an exciting milestone in the partnership between the two companies, as they continue to push boundaries and redefine the motorcycling industry.
