Unlocking legacy: Royal Enfield launch Reown, a new chapter in the pre-owned Motorcycle journey
Delhi : Reown is a new pre-owned motorbike business idea introduced by Royal Enfield. The new company-operated business will allow existing and prospective customers to easily buy or sell their Royal Enfield motorcycles, swap their motorcycles, and upgrade to a Royal Enfield.
According to Royal Enfield, Reown will offer fair pricing and hassle-free documentation support to customers wishing to sell or buy a pre-owned Royal Enfield or exchange any existing motorcycle of any brand and upgrade to a Royal Enfield. This presents an excellent opportunity for enthusiasts who are currently non-owners to purchase an Enfield motorcycle.
The company will also build its own storefronts, as well as an online domain where clients can sell, exchange, or buy a Royal Enfield motorcycle. A dedicated relationship manager will guide the customer through the process, guaranteeing a smooth transition. Customers seeking to sell their Enfields can schedule an examination by filling out a form online. At licensed Royal Enfield service centers, all pre-owned Royal Enfield motorcycles sold on Reown are subjected to 200+ technical and mechanical examinations before being reconditioned using authentic motorcycle parts.
In addition, pre-owned motorcycles come with a brand warranty and two free services. Customers who sell through Reown are eligible for attractive loyalty bonuses of ₹5,000 in genuine motorbike accessories, which they may use on their next Royal Enfield motorcycle purchase. Customers can bring in any pre-owned motorcycle for exchange and be certain of receiving the correct value, according to Royal Enfield.
Royal Enfield CEO B Govindarajan commented on the launch of RE-OWN, saying, "We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles." We can bring together an assortment of pre-owned Royal Enfield bikes to ambitious riders, assure rigorous checks on the motorcycle for quality, and guarantee and assurance by the brand thanks to our extensive retail network and an even larger ecosystem of Enfield collectors and workshops. We think that this campaign will attract new customers to Royal Enfield's class-leading motorbike lineup and to our Pure Motorcycling universe.
