How Hyundai's cars and SUVs are incorporating Indian design, check details
Delhi : Hyundai, a Korean automaker, claims it is in the midst of "Indianizing" its automobiles both inside and out, which may be a first. Hyundai claims that it will accomplish this by incorporating components from Indian art, architecture, and craft. The action, which hasn't even been taken by Indian automakers Tata and Mahindra, is also likely to fit in well with Hyundai's new design language, which supports the usage of various stylesheets.
Indianizing Hyundai automobiles
It most likely demonstrates Hyundai's importance to the Indian auto industry as well as its appreciation for our culture and history. The best person to explain it is Minchul Koo, vice president of design at Hyundai Motor Company.
Indians take great pride in their history and culture, and as designers, we are astounded by the level of originality and variation.
The designers at Hyundai are currently looking for inspiration. "Indian art and architecture are incredibly exquisite, delicate, and inspired by the splendour of nature. We designers want to draw attention to how much more useful the European form is in contrast.
Nobody knows what shape these components will ultimately take on the car. It's noteworthy to note that Hyundai has already tested a similar concept. I guess, sort of. It was claimed that an elephant or Ganesh served as the inspiration for the centre console of the Eon.
It won't be the first time that designers have used aspects from a specific nation, though. For instance, Lexus is well known for including several Japanese design elements in its automobiles. Japanese silk, a sword-like shape akin to a katana, and internal decorations resembling origami. The Enyaq from Skoda is another example, and it includes headlights that honour the country's history with crystal.
The development of an electric SUV for India is now being done by Koo and his colleagues. The SUV is probably going to be tough, practical, and big. With our cutting-edge platform, we can accomplish a lot of things, claims Koo.
Hyundai's Stylesheet
Hyundai's present design philosophy—or rather, relative absence of one—allows for the ability to carefully tailor a design for a geographic area. According to Hyundai, one style does not fit all, and the corporation seeks to cater to the diverse tastes of its clients by offering specialised products. The automaker claims that it will not adhere to the Russian doll idea, in which "each automobile is essentially similar to the one next to it, with the main difference being size."
As Koo explains, "you will be able to recognise each car as a Hyundai, but the cars and SUVs won't be exact replicas of one another either. "As you are aware, each chess piece is unique. Despite having various shapes, the bishop, knight, and king may all be distinguished as belonging to the same set. The Hyundai style guide operates in this manner and permits just enough originality.
