Volkswagen India maintains emphasis on premium products amid growing demand
Delhi : The company's thorough research, it has observed a shift in demand for luxury items over the last 5-10 years. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, stated "We are reaching out to Bharat for growth - Tier II and III cities - where people now have the means to meet their aspirations."
The company's new brand campaign and video will shortly be released in eight local languages across all media platforms, including TV, print, digital, and outdoor. In order to differentiate the company from competitors, the campaign tries to highlight the build quality and fun-to-drive features of its goods. Women will still be the brand's primary target market.
- Volkswagen Taigun, priced between 10.49 and 17.5 lakhs** (ex-showroom)
- Skoda Kushaq pricing range: 10.5 to 17.6 lakhs** Ex-showroom price
- Maruti Suzuki Grand Vitara: 10.7 to 19.95 lakhs** (ex-showroom pricing)
- Volkswagen Virtus, priced between 11.22 and 17.92 lakhs (ex-showroom)
- Volkswagen Tiguan 32.79 lakhs** Ex-showroom price
As before, safety features will remain a key tenet of the brand, and thought leadership will be used to strengthen it. Safety features are now among the top 10 reasons for purchasing, according to consumers. Bharat NCAP's impending debut will increase awareness, according to Abbey Thomas, the company's head of marketing and public relations.
The DDB Mudra Group conceptualized the campaign, and PHD handled the media strategy. The new brand campaign will build on the principles of our India 2.0 strategy and pave the way for a new positioning for the upcoming few years that is aligned with global trends, Thomas continued.
