Entrepreneur Yash Tuteja raises the brand value of his businesses through the digital medium
New Delhi : Times have changed drastically, and there has been a radical shift in the way businesses approach their customers. Traditional methods of marketing have taken a step back with the ever-growing demand for new-age marketing tools. Although not all marketing strategies have become obsolete, the current strategies implemented by the companies are becoming more popular than ever. As the internet has given a whole new market, Yash Tuteja is leveraging social media and digital marketing tools to maximise the reach of his business ventures.
The entrepreneur has been the force behind Meenakshi Salon and Academy, a luxury salon and spa spread across Bhilai, Bilaspur and Raipur in Chhattisgarh. The lux salon has a legacy, and it will complete 25 glorious years in December this year. Besides this, Tuteja Academy is another successful venture that was incorporated in 1991. Managing these two diversified businesses has been a rollercoaster ride for Mr. Tuteja.
He stated that things have evolved and changed during the last two decades. “I feel glad that I have successfully managed to bring novelty to both businesses. The digital medium has been a boon in identifying the target audience across the state. We intend to be in sync with the latest digital trends and execute them in our daily operations”, Yash quoted. Among different digital marketing tools, social media has turned out to be a game-changer for his businesses.
Promoting his brands on social media platforms not just includes creating valuable content, but also connecting with potential customers. Another win-win strategy executed by both of his brands is video marketing. Video stories, behind the scenes, and testimonial videos have played a significant role in bringing in customers and upscaling the brand value of both the companies in the market.
As far as ROI is concerned, online marketing has given a higher conversion rate than the traditional marketing tools for many businesses. The same has worked in favour of Yash’s brands. In the time of the pandemic, Tuteja Academy has continued going strong by conducting online coaching sessions for CGPSC students. The entrepreneur for his outstanding work was recently bestowed with Dainik Bhaskar Chhattisgarh Ratna Award by the State Chief Minister Shri Bhupesh Baghel.
To reach out to a wider audience, Yash Tuteja is working towards the expansion of his brands across India. The entrepreneur intends to execute influencer marketing to take his brand on a pan India level. We must say that with the changing times, social media has become a medium to promote small-scale and large scale businesses in every sector.
