Nestle to offer free Maggi packets as a part of waste management program
New Delhi : Nestle India has come up with a new waste management program under which if the consumers returns ten empty wrappers of Maggi noodle, then they will get a free Maggi Noodles packet. This 'Maggi wrappers return program is an attempt to curb plastic waste. The project is running in Dehradun and Mussoorie on a pilot basis.
The spokesperson of Nestle India said the move is among one of the company's several plastic waste management initiatives. Currently, Nestle is working with nearly 250 retailers to accomplish the task.
"We are hopeful that this will bring about a behaviour change in consumers and help create awareness for responsibly disposing of plastic waste and prevent littering," the spokesperson said.
Earlier in May, a study conducted by Gati Foundation found that Maggi along with Parle's Frooti and PepsiCo's Lay's chips were among the top brands to contribute to plastic pollution as their empty packets weren't properly disposed off in the country's hilly areas like Uttarakhand. The study also concludes that there was severe plastic pollution caused by Maggi packets in Mussoorie.
This new idea by Nestle India will possibly help in waste material management. Likewise, if many such companies come forward and participate in such waste management program then India will soon be declared as clean country of the world.