Jolly LLB trailer: Akshay Kumar offers fans to book a seat with him

Mumbai : Bollywood has been frank in using new marketing techniques to promote their movies, and in a latest, actor Akshay Kumar has offered a chance to his fans to book seats for the trailer launch of "Jolly LLB 2".

The event is scheduled for December 19, half an hour prior to official release of the trailer for all audiences and fans.

The social media driven initiative comes with a capacity of 1,00,000 audiences, who will be witnessing the trailer with Akshay Kumar himself before anyone else.

This is happening for the first time that such large number of people will be accessing a film’s asset even before its official launch.

Set in Lucknow, "Jolly LLB 2" is the story of the blunt, abrasive and yet oddly compassionate Jagdishwar Mishra aka Jolly, a small-time, struggling lawyer who has moved from Kanpur to the city of nawabs to pursue his dream of becoming a big-time lawyer.

Directed by Subhash Kapoor, the film has been slated to hit the silver screens on February 10, 2017.