Kareena Kapoor bags massive Rs 11 crore endorsement deal
New Delhi : Kareena Kapoor has reportedly bagged a massive Rs 11 crore deal for promoting a health drink brand for tenure of one year.
According to a report in DNA, the health drink brand is paying Kareena Rs 11 crore for one year of work, which includes promo shoots and marketing campaigns. A source told the daily, "The health drink had been in talks with her for some time. They are apparently paying her Rs 11 crore to be their brand ambassador for one year. This includes promo shoots and marketing campaigns."
The amount she will be paid is approximately twice than she normally charges for a brand promotion.
The source added, "In the last 18 years, Kareena has been a consistent face of over 15 brands at any given point. Her brand equity has increased after marriage and motherhood...The beverage caters to kids, so the team felt that Bebo, who is also a mom, was an apt choice. She shot for the first few television commercials and a print campaign on Saturday."
On the work front, Kareena Kapoor will be next seen with Akshay Kumar in Good News. The film also stars Diljit Dosanjh and Kiara Advani.
After Good News, Kareena will begin work on Karan Johar’s Takht. The period film will star Ranveer Singh and Vicky Kaushal in the lead. The film will also star Alia Bhatt, Bhumi Pednekar, Anil Kapoor and Janhvi Kapoor in pivotal roles.