Asia's first floating cinema by Floating Man of India Aamir Farooq makes its debut in Kashmir

New Delhi : Managed by Altas Event Management, led by Aamir Farooq, the innovative concept has already caught the fancy of many.

People residing in Kashmir or visiting the beautiful valley have not been treated with a single movie as it has been more than a three decades that movie theatres were closed down. But now people are up for a surprise as the Jammu and Kashmir government has stepped in to bring a drastic change to boost the tourism of the valley by allowing the unique concept of floating cinema in the midst of Dal Lake. Yes, you heard it right. Movies enthusiasts will be treated to their favourite movies via this open air theatre by sitting in the middle of the scenic lake in Shikaras. Such unique concept has never been attempted before and comes as a whiff of fresh air which along with entertaining visitors, will also boost the tourism industry to a great extent.

The floating cinema was inaugurated amidst much fanfare which saw many known personalities attend the event. It screened the popular Hindi classic 'Kashmir Ki Kali' which was shot in the picturesque locales of Kashmir in 1964. "This unique concept which is a first of its kind in Asia will boost the tourism industry to a great extent, at the same time benefitting Shikara and houseboat owners who will thrive as crowds start pouring in at the venue to take part in this cinematic experience," says Aamir Farooq, who has conceptualized the project along with Atlas Event Management. They have even the copyright of this unique concept.

There's a lot more planned to draw in tourists, like laser shows and special documentaries that would be interesting. There's also a gallery which displays old testimonials, periodicals and photographs that date back in time comprising houseboats in river Jhelum and Dal Lake, and much more related to the valley. The inaugural event saw a lot of attractions that showcased the Kashmiri culture and locals and tourists were treated with the traditional cuisine. There was also a Shikara rally with shining, glittery lights that passed through Nehru Park to Kabootar Khana with local artists singing and dancing on Kashmiri songs

Those visiting Srinagar have to visit this spectacular site to have an experience of their lifetime as this is one thing that is not be missed.