Game of Thrones set new Guinness Book of World Records
New Delhi : The latest season of Game of Thrones has set a new Guinness Book of World Records for global demand. The demand for the premiere of 8th season surpassed previous records set by other TV serials, including Game of Thrones’ own global season 7 premiere day demand.
Parrot Analytics, a TV content analytics firm specializing in global audience demand measurement, partnered with Guinness World Records to chart the demand and declare it officially Most in-demand TV premiere.
“Game of Thrones amassed a per capita global audience demand of 25.46 on 14th of April 2019, its season 8 premiere day. Compared to its per capita global demand of 24.74 on the day of its season 7 premiere, the latest and final season has premiered 2.9% higher globally. Premiere day demand has been particularly strong in the United States, United Kingdom and France,” said Samuel Stadler, VP of marketing, Parrot Analytics.
Craig Glenday, editor-in-chief at Guinness said GoT “looks like it’s going to continue breaking records right up to the final, undoubtedly devastating episode.”