Amul provides clarification following viral video alleging fungus in lassi

Delhi : Amul, a major producer of milk, has referred to a video as "fake" that suggests there is fungus in some Amul Lassi boxes. The maker of the social media video states that despite the fact that certain Amul Lassi packets were passed their expiration date, he discovered fungus inside of them.

Amul said that the video has been exploited to raise unwarranted anxiety and alarm among customers as well as disinformation.

"In the video, we can see that the packs have damage at the straw hole. The movie also demonstrates how liquid is dripping from this opening. The creator of the video is likely aware of this hole, which is what's causing the fungal growth in these packets, Amul wrote in a tweet.

"Please be advised that a false message about the poor quality of Amul Lassi is being circulated on Whatsapp and social media platforms. Neither the location of the video's author nor the firm, which has its headquarters in Gujarat, have been in touch with us to ask for explanation.

"We want to reassure you that Amul Lassi is produced in our cutting-edge dairies and goes through stringent quality tests for both product quality and packaging integrity. The national milk cooperative stated that it was routine procedure to state, "DO NOT BUY PUFFED/LEAKY PACK," on each of its packaging materials.

Another user, @PrriyaRaj, requested that Amul print the warning "in bolder letters and at least in three languages." We believe Amul. Before he opened and sliced the envelope, it already had a hole. The creator of this video missed the gap, a user tweeted. The Gujarat Cooperative Milk Marketing Federation, or GCMMF, which distributes dairy products under the Amul name, saw an increase in income of 18.5% to Rs 55,055 crore in the most recent fiscal year.

According to the GCMMF, "Our consumer products have registered a growth of 23% YOY, with products like cheese, butter, UHT milk, milk beverages, paneer, cream, buttermilk, and dahi growing at a rate of 20–40%."

In order to move from being India's largest dairy brand to being India's leading Food and Beverage FMCG company, GCMMF is investing in new product categories including organic foods, high protein items, probiotic range, and fresh sweets.