Meet Rishika Kapoor, a J&K based Fashion & Beauty Influencer Leveraging Her Expertise as an Entrepreneur

New Delhi : The advent of social media platforms led to a variety of trendsetters and culture shifters, however, to establish a notable name in the influencer marketing, one has to adapt to the changing scenario. Influencers are being roped to generate ROI and build trusted connections. 

The era of social media influencers has arrived in this digital world. Social media influencers have large fan bases across many social media platforms even though they are not celebrities. The "influencer economy" is a result of this phenomenon. These influencers shape their followers' worldviews through their content due to the sheer size of their followings. Every day, new influencers in specialised fields like fitness, culinary, travel, and many others appear. It makes sense that brands are increasingly turning to these social influencers to assist them gain traction with their current portfolio of products or popularising the new products they are launching.

Rishika Kapoor took a risk and made her dreams a reality by pursuing her passion. She is an entrepreneur turned fashion and beauty influencer from J&K. Jammu-based 26-year-old talented womanpreneur who has done Masters in Journalism. Now, she has seamlessly transitioned herself into a full-time lucrative career as a fashion and beauty influencer.

One Delhi-based aspiring model, Rythm said that it has been really helpful since we started using the products that Rishika suggested as they’ve actually turned out to be great. 

Another fashion reviewer shares, "Rishika Kapoor’s Instagram page is attractive and handy for viewers. The reviews for the products she used for her skin helped me to buy the same for myself."

Sipika, a full-time reviewer and critic, said, "Rishika Kapoor's page and her product reviews helped me a lot in picking up products for my skin type. I have personally texted her a lot of times for product guidance and she has always been very helpful."

In the past few years, beauty and fashion influencers have made our lives easy by introducing new trends which a majority of us were unaware of. They have revealed unique hacks which have made a big difference to our lives when it comes to beauty and fashion. The social media world is filled with oysters of influencers. Rishika has done exceedingly well in her respective areas of beauty and fashion. She has carved a niche for herself as a young entrepreneur and multi-talented individual who has not only done well as an influencer but has also aced as an entrepreneur handling her business.

She got the opportunity to work with various renowned national and global brands till date. When asked about what made her choose this career, she says, "Beauty and fashion industry always caught my fancy since my early days in college and wanted to explore this genre and build a career. I got the opportunity and tried to experiment with various beauty and fashion hacks till I mastered them."