IPL 2020 receives massive viewership with an average 31.57 million average impressions
Mumbai : The recently concluded Indian Premier League 2020 turned out to be a massive hit both on and off screens. The latest edition of the game was held in Dubai amid coronavirus guidelines and no real-time viewers in the stadium, but this did not stop the tournament from getting record viewership.
This year, IPL was seen 23 per cent more than it was seen last year. The cash-rich league was broadcasted on Star Sports Network and its television viewership reached an outstanding 31.57 million average impressions. The women and kids department also registered an impressive viewership growth of 24 and 20 per cent respectively.
The data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages - Hindi, Bengali, Telugu, Tamil and Kannada has only helped the rise in viewership.
"Season 13 witnessed innovative programming, world-class production – both remote and on-ground," said Sanjog Gupta, Head – Sports, Star India.
"This wouldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE."
The event got more attention because it was among the few sports events which started soon after the lockdowns were relaxed in some parts of the countries, giving people instant entertainment opportunities.
In IPL 2020, concluded on November 10, Mumbai Indians retained their crown with a record fifth victory. The Mumbai based franchise beat Delhi Capitals in the summit clash to retain the champions title. Flamboyant India batsman KL Rahul grabbed the Orange Cap while playing for Kings XI Punjab. While Delhi Capitals’ Kagiso Rabada claimed the Purple Cap.