BCCI to face no financial crisis with suspension of VIVO IPL sponsorship
New Delhi : BCCI chief Sourav Ganguly has announced that there is no financial crisis in the board due to suspension of Vivo's title sponsorship for upcoming season of Indian Premier League. Though title sponsorship plays a significant role in IPL's commercial revenue, it must be noted that Vivo's sponsorship has been suspended but this does not mean that the event is happening without any sponsor.
BCCI is yet to make an official announcement on who will be replacing Vivo for the upcoming season, but Ganguly reaffirmed that the board is well prepared for the situation.
“I wouldn’t call it as a financial crisis. It’s just a little bit of a blip. And the only way you can do it is by being professionally strong over a period of time. Big things don’t come overnight. And big things don’t go away overnight,” the 48-year-old Ganguly said during a webinar on Saturday, organized by educational book publishers S Chand Group.
“You keep your other options open. It is like Plan A and Plan B. Sensible people do it. Sensible brands do it. Sensible corporates do it,” he added.
BCCI and Vivo jointly decided to suspend their deal for upcoming season of the IPL. Respecting the nation's sentiment to boycott Chinese companies and products, BCCI decided to go ahead with some other brand as title sponsor for the game.
It has been learned that Amazon is leading the race and is likely to replace Vivo as title sponsor.