IPL 2020: Amazon leads the race to fetch title sponsorship

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IPL 2020: Amazon leads the race to fetch title sponsorship (Image: iplt20.com)
IPL 2020: Amazon leads the race to fetch title sponsorship (Image: iplt20.com)

Mumbai : BCCI on Thursday officially announced that VIVO will not be the title sponsor for upcoming season of Indian Premier League that is set to be played in UAE. The decision comes in accordance to diplomatic tensions between India and China and the sentiment against China-based companies.

After a violent face-off in Galwan valley in Eastern Ladakh, a wave of boycotting Chinese products and companies has swept through India. People on social media were raising eyebrows over BCCIs decision to keep VIVO as title sponsor. To avoid any issue over the cash-rich event, the organizers decided to drop VIVO from title sponsorship for this year.

VIVO had signed a deal of around 440 crores with BCCI for a tenure of five years, and even if IPL manages to find a suitable sponsor, the deal is expected to be much lower which, industry experts say, will still be a win-win for BCCI.

According to a report by Times of India, Amazon is now leading to get the title sponsorship. However, learning application BYJU and fantasy app Dream 11 are also trying to get the title sponsorship.

"The BCCI is looking for partners today. If Byju’s decide to support the IPL today and rework the jersey sponsorship numbers going forward, it could be a win for them and BCCI,” TOI quoted sources as saying.

"That’s where there’s space for an Unacademy or a MyCircle11 to walk in as official partners. If Dream 11 take the title, Unacademy can step in as official partners. If Byju’s take the title, MyCircle11 can come in. Brands won’t be conflicted,” the daily further quoted sources as saying.

The 13th edition of Indian Premier League will be played from September 19 in UAE.