Samsung Galaxy M Series to be launched on Jan 28: Confirmed news

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Representational Image
Representational Image

New Delhi : The much-awaited Samsung Galaxy M-Series smartphones will be launched on January 28, 2019, the South Korean consumer electronics giant confirms. Besides the launch date, the company mentions through press release that the  Samsung Galaxy M-Series smartphones will be targeted at 'young millennials' and feature 'powerful' displays, cameras, batteries, and processors. To add more, the smartphone series will be available both via Amazon India and the Samsung Online Shop.

Samsung in an interview with Reuters said that it is planning to launch the budget Galaxy M smartphone series in India ahead of a global release, aiming to regain ground ceded to Chinese rivals such as Xiaomi in the world's second-biggest mobile phone market.

According to technology researcher Counterpoint, Samsung Indian market share by shipments has lagged Xiaomi's in two of the three 2018 quarters for which data is available. 

The three new M-series phones, which Samsung plans to sell only through its website and Amazon.com's Indian operation, will help the company to double online sales, the head of Samsung's Indian mobile business told Reuters.

"The M series has been built around and incepted around Indian millennial consumers," Asim Warsi said, adding that the phones will be introduced globally after the Indian launch at the end of January.

The India-made phones, priced from less than Rs. 10,000 up to Rs. 20,000, will carry chunkier batteries and features such as quick charging, Warsi said.

To remember, last year Samsung opened its world's biggest mobile phone manufacturing plant on the outskirts of the Indian capital New Delhi as well as its biggest mobile phone store globally in Bengaluru.

"A lot of our insights, R&D and developments for consumers in India ... they have great connect with many other consumers in many other parts of the world," Warsi said.

Samsung's Indian business sells its phones through 250,000 retail outlets and more than 2,000 exclusive stores, with support offered by 2,000 service centres.