Google's plan to recover: Rebuilt search engine with AI

Delhi : When Samsung allegedly alerted Google in March that it was thinking about making Microsoft's Bing the default search engine on its phones, alarm bells purportedly went out at Google. This is after Samsung phones had used Google Search by default for the previous 12 years! AI is probably the factor that Samsung is thinking about.

The New York Times's analysis of internal Google messages reveals that the Samsung threat caused the business to enter "panic" mode. Google will earn $3 billion from the South Korean conglomerate's contract. This year, Apple's $20 billion deal with another company is also due for renewal. Clearly, Google has a lot on the line if it decides to use generative AI in its products.

According to the New York Times, the business is creating a slew of new AI-powered Search capabilities that might debut as soon as next month at Google I/O 2023. There's even talk of a brand-new search engine in the works, but that may be some time away.

Meanwhile, Google is claimed to be working on a project named "Magi," which will add new AI capabilities to Search results, picture search, and other services. According to reports, Magi will retain advertisements in the mix of search searches. The chatbot will also be able to develop code and converse with people as part of the upcoming Search upgrades.

To start, the services only intends to make these services available to one million US consumers. By the end of the year, there may be 30 million users.

"GIFI," a technology that creates pictures for Google Image results, is one of the other Google AI initiatives. Through AI interactions, customers of the "Tivoli Tutor" new product may learn a new language.

There could potentially be a "Searchalong" Google Chrome plugin in the works. It could allow users to speak with a chatbot while using Google's Chrome browser to access the internet.