Now buy event ticket directly on Facebook through SeatGeek

New Delhi : Facebook has tied up with online event ticketing company SeatGeek to allow users to buy tickets without leaving the website. 

According to VentureBeat, Facebook has made event ticket marketplace SeatGeek its primary distribution partner, meaning now you can buy tickets to an event on Facebook without leaving the site (if those tickets are sold by SeatGeek).

The first company to test the new partnership is soccer team Sporting Kansas City. If the SeatGeek ticketing option is clicked on, a pop-up will show what types of tickets are available.

From there, users can select what kind and how many tickets they want and then continue to complete the transaction within Facebook.

There's also the option to leave Facebook if you would like to purchase the tickets on SeatGeek's website.

Facebook also has other ticketing platforms Eventbrite and Ticketmaster as its distribution partners.

What is SeatGeek?

Though SeatGeek is better known as an aggregator and secondary ticketing marketplace for resellers, the company announced last year that it would begin to target rightsholders with a new primary ticketing platform. However, SeatGeek Open wasn’t pitched as a destination for buying and selling tickets; rather, it offered an API for third-party companies to implement wherever they wished.

A ride-sharing company may want to sell tickets to events it regularly drives to, for example, or a record label may wish to sell to fans through its website. And a sports team may want to leverage SeatGeek to sell its own tickets through Facebook.

For Facebook, this partnership serves as yet another conduit to increase its stickiness and ensure people stay on the site. 

“Through our open API approach, an open ticketing ecosystem will create opportunities to increase distribution, empower teams and artists to sell on the platforms of their choice, and eliminate fraud through a process of barcode verification,” the company said in a statement. 

“At the end of the day, our goal is to increase discovery of live events by using the power of the open web, putting tickets where fans are already spending time online.”

(With inputs from IANS)