Tech meets Bollywood: Rajkummar Rao Partners with Cashify in their Fresh Campaign
Delhi : Rajkummar Rao, Cashify's brand ambassador, has started a new campaign. The brand is pushing the idea that upgrading to one's ideal phone at a reasonable cost may be accomplished with reconditioned handsets.
With Rajkummar Rao's celebrity power, the campaign created by L&K Saatchi & Saatchi's Gurugram team accentuates the brand's dedication to sustainable tech solutions.
The two-film campaign is designed to entertain and fascinate tech-savvy adolescents, particularly those looking to upgrade to a high-end smartphone. It promotes reconditioned phones as a sensible way for people to realize their technological goals at a low cost.
TV and digital channels will both host the campaign's rollout.
Rohit Malkani, Jt. National Creative Director, L&K Saatchi & Saatchi, commented on the films, saying, "When you have an amazing actor who delivers a nuanced performance, half the job is done." It has been a very pleasurable experience working with RKR, and the outcomes are evident to all. We have created two flamboyant and hilarious films that highlight the advantages in a unique and memorable manner.
The chief marketing officer and co-founder of Cashify, Nakul Kumar, continued, "We see a future where good tech is not just a dream for people but an accessible luxury for everyone." Our promotion of refurbished smartphones as a wise upgrade option serves as a link between the virtual and physical worlds. Furthermore, our goal to create a more responsible and environmentally friendly digital landscape is ideally aligned with the crucial role refurbished smartphones play in reducing e-waste."