Unlock YouTube premium or watch ads: YouTube's campaign against Ad-Blockers
Delhi : YouTube has increased its anti-ad-blocking effort, barring users who use such add-ons from seeing videos on the platform. The crackdown, which began as a restricted test in June, has now expanded to a worldwide scale. When attempting to watch video, viewers who have ad blockers activated are encouraged to either allow commercials on YouTube or consider purchasing YouTube Premium. As a result of this endeavor, many users have reported being unable to see videos on YouTube.
YouTube has launched a global push to encourage viewers to watch videos with ads or subscribe to YouTube Premium in an effort to combat ad-blockers, according to a report by The Verge.
The use of ad-blockers on YouTube is prohibited by its terms of service, Christopher Lawton the company's communications manager told this statement.
An alert containing the following warning will appear while viewing videos with ad-blockers on, you appear to be using an ad blocker. Unless YouTube is allowlisted or the ad filter is deactivated, video playing is banned.
Ads enable billions of people across the world to access YouTube. With YouTube Premium, you can avoid advertisements while still supporting creators.
Lawton stated that commercials play an important part in supporting a varied community of artists globally and allowing billions of people to enjoy their favorite content on YouTube.
Why is YouTube favoring ADs so much?
YouTube's main source of revenue is advertising. Although services such as Super Chat, channel memberships, and merchandise help content producers earn money, YouTube derives the majority of its revenue via advertising, as well as revenues from YouTube Premium subscriptions.
YouTube launched many campaigns earlier this year to encourage ad-monetization, encouraging viewers to either watch advertising or join up for YouTube Premium. The platform debuted unskippable 30-second commercials for its TV app in May.
It also began trying less frequent, lengthier television commercials. However, if these approaches were successful in convincing viewers to upgrade to YouTube Premium, the platform responded by increasing the monthly cost by $2 and boosting the price of its yearly subscription.