YouTube to monetize shorts videos with 45 per cent revenue share: All that we know

New Delhi : YouTube has become a hub for content creators and there is no denying that people are putting a lot of effort into creating good videos in both long and short format. So far, the company used to monetize the long videos, but a new update suggests that the company is now working on ways to monetize the shorts videos (known as shorts) under a revenue model of 45% split to the creators.

The monetization of shorts is likely to begin from 2023 onwards.

Terms and Conditions for Shorts monetization

According to a blog post by Amjad Hanif, vice president of YouTube’s creator products, if the content creator has surpassed 1000 subscriber count and has delivered 10 million views over the past 90 days or 4,000 viewed hours over the past 12 months then he can apply for YouTube Partner Program (YPP).

Comparison with competitors

The monetization program by YouTube for shorts is similar to plans already existing on various platforms like Instagram, Facebook and more.

Hanif said YouTube will now include ads, which will run in between videos on its Shorts feed. The total ad revenue from all ads running on Shorts in India will be added at the end of the month and distributed among eligible creators who qualify for the programme.

How much revenue will be for the YouTube shorts creators?

According to the known information from the blog post, YouTube will be sharing 45% of the total revenue earned in a month from YouTube shorts in India. The company added that YPP has seen creators collectively earn over $50 billion around the world over the past three years.