Ford Aspire launched, prices begin from Rs 4.89 lakh

• New Delhi : The first ever sub-compact sedan from Ford India – Aspire - has been launched in the Indian markets.

• Price of car lay within the range of Rs 4.89 – 8.24 Lakh (ex-showroom Delhi)

• Both petrol and diesel variants have been launched

• Ford had showcased the concept in Auto Expo 2014 in India

• Direct competition is with Maruti Suzuki Swift Dzire, Honda Amaze, Hyundai Xcent and Tata Zest

• Ford Aspire is offered with three engine options - a 1.5-litre Ti-VCT petrol (110bhp), a 1.2-litre Ti-VCT petrol (87bhp) and a 1.5-litre TDCi diesel (99bhp)

• 1.2-litre petrol and 1.5-litre diesel-engined variants will get a 5-speed manual gearbox

• Watch Farhan Akhtar's commercial for the car here:

[@ADDVIDEO@https://www.youtube.com/watch?v=vYh2q6NxiZw]