Building in India, Shipping for the World: Curayto’s Mission
New Delhi : “I didn’t plan to build a product. I planned to survive another week of content calendars.” - By Saumya, social media manager and co‑founder of Curayto
If you’ve worked in social, you know the drill: late nights, messy spreadsheets, a dozen tabs open to creator profiles you quietly “study,” and that sinking feeling when the algorithm changes and your best post barely moves. As a social media manager working with high‑value creators, I lived the highs and lows daily. I saw what kept us stuck: we were swimming in advice and starving for proof.
The pain points were painfully consistent:
● We guessed which formats would land this week.
● We copied inspiration without knowing why it worked.
● We reported on our own numbers but had no real sense of where we stood against peers.
● We spent hours doing manual competitor research that didn’t scale.
One evening, after yet another “what should we post next?” call, I vented to my friend Gourav, a software developer who’s annoyingly good at turning rants into roadmaps. He asked a simple question: “If we can see patterns across the top accounts in any niche, why can’t we translate that into the exact posts you should make next?”
That was the spark. My practitioner's pain plus his engineering brain became our venture: Curayto AI.
What we built with Curayto:
Curayto is a competitor analysis platform for Instagram that turns what’s working in your niche into your next week’s content, and yes, backed by data and AI.
● Track competitors: Enter any handle and see their formats, captions, hashtags, posting times, and engagement patterns. No more manual stalking; it’s all in one dashboard.
● See what’s working now: Curayto surfaces the post structures outperforming the median in your niche (for example, “5‑slide tutorials with question CTAs are driving above‑average saves for fitness creators posting 6–8 pm”).
● Generate similar ideas with AI: With one click, you get AI‑generated plays tailored to your brand: hooks, caption angles, hashtag clusters, and a suggested posting time—complete with expected impact based on observed patterns.
● Plan and ship: Turn those plays into a content plan you can actually execute, instead of a mood board that gathers dust.
We also maintain an Instagram influencer database so you can browse top creators by niche and region, compare engagement, and study real examples. It’s a living reference library for what good looks like in your category.
What’s coming next? The part I’m most excited about!
We’re releasing a version of Curayto that will automatically identify your closest competitors, continuously watch what’s working for them, and recommend your next post ideas, and that too proactively!
Think of it as a “next viral post” engine for your niche: data‑driven, personalized, and built on state‑of‑the‑art AI. You’ll open Curayto on Monday and see three plays ready to go, each tied to a pattern that’s spiking right now.
A day in the life of a Curayto User:
Here’s what this looks like for a creator or brand manager.
● Monday morning: You open Curayto and it’s already tracked your top five competitors. It flags that carousels with a “before/after” first slide and a short, curiosity‑driven caption are outperforming in your niche this week.
● One click: You generate three variants you can post, each with a hook line, a caption outline, hashtags, and a recommended time window customized to your audience.
● Sanity check: You compare your last three posts to the benchmark dashboard and see where you’re leaving saves and reach on the table.
● Plan: You drop the best play into your content calendar and assign it to your designer or just shoot it yourself. Done in minutes, not hours.
Why this matters
Social Media rewards speed and relevance, but most teams still use guesswork and gut feel. Curayto makes competitor intelligence practical. It doesn’t just tell you what happened, it tells you what to post next and why: grounded in patterns from your actual competitive set.
As a social media manager in the creator‑tech space, I’ve had a front‑row seat to how much invisible work goes into “simple” posts. I’ve also seen how often women in social are expected to be strategists, creatives, analysts, community managers, and therapists, all at once!
My goal with Curayto is to take the heavy lift of research and benchmarking off your plate so you can do the high‑leverage work: telling better stories with the right format at the right time.
What we believe
● Your competitors are your roadmap. Their patterns are signals you can ethically learn from, because it’s all public data.
● AI should feel like a speed boost, not a black box. You see the pattern, the recommendation, and the expected impact.
● Proof beats opinions. We measure success in saves, engagement rate, and consistent improvement, not vibes.
● If you’re a creator, brand, or agency tired of guessing, Curayto is the tool you wish you had years ago. I built it with Gourav so you can spend less time researching and more time shipping content that actually works.
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