From Sedans to SUVs: Honda's bold move to electrify India's roads
Delhi : Honda Motor Company is attempting to recapture its market share in India, and in order to do so, it is using several calculated strategies. There are now just three vehicles available in India for the Japanese automaker: the city sedan, the Amaze small sedan, and the Elevate mid-size SUV. With the recent introduction of Elevate, Honda hopes to increase sales by a remarkable 35 percent in the second half of this fiscal year.
Toshio Kuwahara, President & CEO of Asian Honda Motor Company and Head of Regional Operations for Asia & Oceania provided insight into Honda's development ambitions for India in a recent interview with an online media magazine. By 2030, the business plans to add five new models to its inventory, all of which will be tailored specifically to the quickly growing SUV market.
An electric SUV modeled after the Honda Elevate is among the most noteworthy, planned additions, indicating Honda's strong commitment to electrification. Kuwahara disclosed that the business intends to launch its first all-electric car within the next three years, with an emphasis on electrifying its current lineup of vehicles. As part of its larger strategy, Honda wants to become carbon neutral globally by the year 2040. To that aim, they have established targets for 2030, 2035, and 2040.
Honda is open to partnerships and collaborations in its quest of cutting-edge technology and global expansion. However, the business stresses how crucial it is to make sure that all parties have a mutually beneficial partnership. Interestingly, Honda and General Motors (GM) had partnered last year to build inexpensive electric vehicles (EVs), but they just called off a $5 billion initiative.
The partnership was dissolved as a result of GM's strategic change, which attempted to concentrate on profitability by delaying the introduction of many EVs. This change was partially brought about by the growing expenses incurred by United Auto Workers strikes. However, Honda states unequivocally that it is committed to its future electric vehicle ambitions.
